Measuring the impact of Digital PR is critical for refining strategies and maximizing ROI. By tracking the right metrics, businesses can understand what works and where improvements are needed.
Top Metrics to Track
- Media Coverage: Count the number of press mentions and publications covering your story.
- Backlinks: Monitor the quantity and quality of backlinks earned through campaigns.
- Website Traffic: Analyze traffic spikes during and after Digital PR campaigns.
- Social Engagement: Measure likes, shares, and comments on content shared across platforms.
Tools for Measurement
- Google Analytics: For tracking website traffic.
- SEMrush/Ahrefs: For backlink analysis.
- BuzzSumo: To measure content performance on social media.